Ep.55 | Behind the Scenes of Building a SAAS Platform that Leverages Live Video for eCommerce Brands, with CEO and Cofounder of eStreamly, Nicolas Bailliache

Written By Mariah Magazine
 

Market Research | SAAS Company | Live Video | Marketing for eCommerce | Building a Community | Conversions

Ah, we LOVED this episode with Nicolas!

We were able to pull back the curtain and get an inside look at what it’s REALLY like building a SAAS company, what goes into it, and how Nicolas’s journey evolved through the process.

Nicolas also shares a TON of knowledge about live video, how he sees it evolving, and why it’s so damn good at converting consumers for eCommerce brands.

We dive into marketing tips, ways to get more website traffic, how to build an audience, and so. much. more.

We hope you enjoy :)

Overview of the Episode:

➡️ Nicolas’s journey about going from a food scientist to a co-owner of a SAAS company

➡️ The power of testing, tweaking, and doing market research

➡️ eStreamly & how eCommerce websites can use it to drive more sales 

➡️ The problem most eCommerce shop owners have when trying to get sales

➡️ Why video drives more conversions

➡️ WTF do you talk about when doing a live video?!

➡️ Ways to increase engagement to appease the social media algorithms 

➡️ Communicating with your audience & building community around your brand 

➡️ Ways to drive traffic to an eCommerce website 

➡️ How to build confidence in doing live video

About Nicolas Bailliache:

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.

Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact people's lives.

Website: https://www.estreamly.com/

Instagram: https://www.instagram.com/estreamly/

Twitter: https://twitter.com/estreamly_

Facebook: https://www.facebook.com/Estreamly

Connect with the Podcast:

Connect with The hosts Shay + Mariah:

 
Mariah Magazine

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

https://www.mariahmagazine.com
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