Ep.46 | An Evolved Approach to Copywriting: How to Stand Out in a Saturated Online Market, with Copywriter, Rachel Greiman

Written By Mariah Magazine
 

Copywriting | Owning & Sharing Your Story | An Evolved Approach to “Pain Points” | Templates & Formulas

Ahhh, this conversation was such a good one.

Rachel’s story about how she became a Copywriter is one that’s filled with so much insight & wisdom, regardless of how long you’ve been in the business space.

And then when we get deep into her zone of genius, talking about learning how to share your story & her different approaches to copywriting for her clients, it’s honestly just so refreshing; and wildly helpful.

We hope you enjoy this episode as much as we do :)

Overview of the Episode:

➡️ Rachel’s journey of her business & how it’s evolved 

➡️ The importance of copywriting 

➡️ How you stand out among the crowd in a saturated market 

➡️ Changing habits requires adding resources 

➡️ Find the sweet spot of what lights you up & what problem the world needs you to solve 

➡️ You have permission to change your mind

➡️ How to start teasing out your story & your copy 

➡️ Copywriting formula to help you start creating copy for your website 

➡️ A new way to approach “pain points”

➡️ There’s a right time to hire a copywriter, learn when that is 

➡️ The pros & cons of using templates & formulas 

About Rachel Greiman:

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a copywriting collective committed to writing websites that get photographers booked. She believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette), her giant husband (a 6'6" man named Travis), and her currently little (but probably soon-to-be giant) babies in a bungalow in the city.

Website: https://www.greenchairstories.com/

Instagram: https://www.instagram.com/greenchairstories/

Connect with the Podcast:

Connect with The hosts Shay + Mariah:

 
Mariah Magazine

Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.

https://www.mariahmagazine.com
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Ep.47 | Making SEO Easy: The Power of Letting Your Audience Find YOU with SEO Consultant & Podcast Co-Host, Mariah Magazine
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Ep.45 | How to Create a Sustainable 20-Hour Work Week & Infuse More Ease Into Your Business with Business Coach, Kaitlyn Kessler