Ep.07 | Intentional Marking: A More Sustainable Approach to Getting Visible Online
Sustainable Marketing | Work Smarter, Not Harder | Being Search-Friendly | Follow the Fun
This episode is a juicy one that goes along with Episode 4, where we dive into Sales Strategy. Because selling is great and all, but being VISIBLE is the other piece of the puzzle. (ya can’t sell shit when no one is seein’ you, ya know?)
When it comes to marketing your business and getting visible online, there are a TON of strategies that you can play with, but a lot of them are a one-way ticket to burnout.
Me (Mariah) and Shay peel back the curtain and give our advice on creating a better approach to visibility, one that includes sustainability, self-reflection, intentionality, alignment, and creating a foundation that supports you in whatever season of life you’re in.
Allow this episode to inspire you to create the marketing & visibility plan that FEELS GOOD FOR YOU. Because that’s the plan that works, we promise ;)
“We don’t need more content. We need better content.” - Mariah
Overview of the episode:
3 phases of a successful and intentional marketing plan
Marketing online in a way that feels good and supports whatever season of life you’re in
How to combine short term and long term strategies in your business
How being “searchable” on different platforms helps you build a sustainable foundation
Why creating content that solves a specific problem converts better on Google & Youtube
What is “user intent” and why it’s going to become increasingly important in 2022+
How to use Google to get ON Google
What to do if you don’t want to create new blog posts
Why self-reflection is so powerful when creating your marketing plan
The shortcut to building trust with new people
Resources mentioned:
Learn more & connect with the podcast:
Connect with The hosts Shay + Mariah:
Websites: saleswithshay.com & mariahmagazine.com
Instagram: @shayheyshay & @mariahmagazineco
